Advertise with Frayed Passport

Frayed Passport publishes long-form articles, short guides, and personal stories by seasoned travelers and researchers worldwide. Our goal is to educate and inspire our fellow travelers, whether they’re planning a short vacation, a longer country-hopping adventure, or even a move abroad.

About two-thirds of our articles are travel tips, destination guides, interviews with and stories from travelers and experts, and similar—the rest of our resources focus on how to build a lifestyle that allows one to travel freely. Most of our content is evergreen, and we regularly refresh our guides to ensure up-to-date information.

Our editor-in-chief Sarah Stone has worked in the travel sector since 2005, traveled to 20+ countries, and lived as a digital nomad for years. Her background is in development and communications, and she’s built Frayed Passport around the audience it attracts organically—professionals who want the freedom to travel without setting aside only one week per year for a vacation.

We also have a team of writers who’ve lived and worked all around the world, and who keep on top of travel trends and news while creating our guides and resources.

About Our Audience

Most of our traffic comes from organic search. Many of our articles rank either first or in the top three results for common keywords related to them—a few of these articles include:

Most of our audience is Millennial or Gen-Z, with about 60% of our readers based in the United States, followed by Canada, the UK, Australia, and New Zealand.

Advertising and Partnership Opportunities

We offer a variety of opportunities for companies and organizations interested in connecting with travelers worldwide, including:

  • Articles written either by our team or by yours
  • Paragraph / sentence / natural link insertions within popular articles
  • Callout snippets within our most popular articles
  • Quiz sponsorship
  • Banners
  • Email newsletter features
  • Social media promotion, and much more

Advertising opportunities are priced according to visibility of the partner’s placements sitewide and across our networks.

Partners and content must be family- and work-safe. Articles and snippets must be written by a human—not obviously ChatGPT-generated (or similar)—and must be edited and fact-checked before submission. We are not interested in links to businesses advertising crypto, CBD, gambling, or other similarly-grouped segments.

We are not interested in affiliate or commission programs.

Get Started

If you’d like to learn about advertising and partnerships with Frayed Passport, please email Sarah Stone at